Sorry for the late post.
With new technology coming out every year, one that intrigues me the most is the virtual reality (VR). VR is, like its name states, is entering and experiencing a space through our computers that is nonexistent. When it first came out, it is mainly used for gamers to experience gaming with a full view through the eyes on their character.
Oculus rift was the first VR headset made, it was made by Oculus back in 2010 and they currently still are producing more newer versions of it. Since it has been out for almost 10 years, many tech companies integrating this technology into their system, like Sony, Nintendo and HTC.
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With many games optimised for VR, people have meet and created a community regarding VR. For example, VRChat is a game that allows people to socialise with one another through virtual reality. It can be used to make new long lasting friendships and might even cure social anxiety to those who have trouble speaking to others in real life.
VR can be applied to marketing by allowing the consumers to be able to experience the product before buying it. This would allow consumers to try the product without having to give them a physical one. For example, interior designers can give customers a virtual tour of a place would look like before they can start their project and if consumers enjoy the design virtually, they would be sure to enjoy using it in real life.
Who knows, maybe one day, this will be the future of marketing as the technology is still quite young. Would it be a good way to market goods as it will be free?
Justin on Digital Marketing 