Here is my last blog, thank you for reading!😊
Based on my previous blog, Data Planet we know that with technologies we have now, marketers are constantly able to collect data off their consumers on their everyday life or habits.
With the data collected from consumers’ electrical devices, like a mobile phone, whatever the owner search for, videos watched and posted will be collected. With all those information, a marketer will have power over their consumers by knowing when or where to sell their product through predictive analytics.
A business must clearly state that data collected of their consumers must be kept by them and not to be shared with others, without consent. A recent example for not following this was Facebook, where apparently they let a third party users to collect data through them.
Even though laws are in place to counter this sort of events from happening, but as seen with Facebook, it is hard to enforce. Only way for business to avoid something like this from happening is by being transparent and having clear consent from consumers before giving their data away. This would give consumers more control over their data so that they will feel more safe and less concern with their data.
What do you think, is privacy a large concern when it comes to sharing data with others?